| 1. How many years have you been dealing with Memory
Bank? |
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| 2. How would you rate the overall quality of your
relationship with Memory Bank, considering all of your
experiences with us? |
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| 3. How would you rate your level of overall satisfaction with Memory Bank as a supplier? |
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| 4. When was the last time that you called Memory
Bank for service, support or sales? |
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5. Looking back on your last call:
How effective (responsive) was the team member in
helping you or finding someone that could help you with
your request/problem? |
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| 6. What was the response from the team member in
helping you with your request/problem? |
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7. To what extent do you agree with the following
statement
“I prefer to buy from a company whose staff are
friendly towards me” |
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| 8. In your opinion which of the following areas
concerning Memory Bank is MOST in need of improvement? |
If other, please say here:
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| 9. In to what new product categories would you like
to see Memory Bank supply? |
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10. Why do you choose to buy our products over other
brands
(check all that apply) |
Price
Availability
Company
Reputation Other
If other, please say here:
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11. To what extent do you agree with the following
statement
“My decision to buy from Memory Bank is based more on
their reputation and my experiences with them other than
the product’s reputation” |
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12. To what extent do you agree with the following
statement
“Relative to its competitors Memory Bank provides me
with superior customer service” |
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| 13. How likely are you to recommend Memory Bank
Computers to a friend or relative? |
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|
Section 2 |
14. To what extent do you agree or disagree with the
statement
“The primary consideration in selecting a supplier is
the price” |
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15. To what extent do you agree or disagree with the
statement
“There is a certain prestige is using one brand
computer over another” |
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| 16 .When was the last time that you made a decision
regarding the purchase of computer equipment? |
|
| 17. How many different brands did you consider
purchasing? |
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| 18. What are some of the brands that you considered?
(check all that apply) |
IBM Dell Lenovo
HP Sony Apple |
| 19. How many different companies did you request
products and prices from? |
|
| 20. Looking again at your last computer
purchase: which of the following factors were most
influential in deciding which brand and from which
supplier to buy from?
Please rank the following factors
1 = most important
6 = least important |
Importance=1
Importance=2
Importance=3
Importance=4
Importance=5
Importance=6 |
|
21.What other factors, if any, do you take
into consideration when deciding a supplier and brand?
|
|
| 22. Would you consider purchasing refilled
cartridges and toners over manufacturer cartridges and
toners? |
Yes
No |
23. If you answered YES to the above question
Which of the following factors would be most important
in deciding whether you purchased refilled cartridges
and toners over manufacturers’?
Please rank the following factors
1 = most important
5 = least important |
Importance=1
Importance=2
Importance=3
Importance=4
Importance=5 |
| 24. What form of the media do you consider most
reliable in delivering accurate information about
products? Is it: |
Newspapers
Television
Magazine
Internet
OtherPlease tell us more if you specified Other or
use a specific newspaper, magazine or website to obtain
product information
|
25. If you answered NO to question 22
Would you consider purchasing
refilled cartridges and toners over manufacturer
cartridges and toners?
could you
share with us why? |
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24. To what extent do you agree or disagree with the
following statement,
“ I am willing to pay more for a
product that I know will carry better after-sales
service options than its competitors” |
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Section 3 |
| 25. How much goods and services do you purchase from
Memory Bank annually? |
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| 26. What is the nature of your
organization? |
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| Section
4 |
| Please let us have your name and e-mail address to
enter you in our prize drawing. All survey results are
amalgamated for statistical purposes. We assure you that names will only be used to let us know who has
completed the survey and for giving away our tokens of appreciation.
They will in no way be linked to any individual survey response. |
Your Name
Your E-mail
address
|
